On completion of 50 years Hindware wanted to do something special to mark their Golden Anniversary. An activity that rewards millions of patrons Hindware has had as well as an opportunity for all these consumers to connect with Hindware on a personal level. As an ode to 5 decades of service and perfection, Hindware launched the ‘Golden Moments’ online contest with great aplomb on both their existing website and a specially designed microsite for the contest itself. The microsite was designed with the idea of showcasing the new HSIL logo of a lotus in 5 colours symbolizing the growth and diversification of India’s most preferred sanitaryware brand. Hindware also initiated a large and global social media effort with the launch of the Hindware Facebook page. The objective of the Facebook page was to simply drive relevant traffic to the microsite where people can easily enter the Golden Moments contest.

Hindware launched the ‘Golden Moments’ online contest

The ‘Golden Moments’ contest requested people to send in their slogans and photographs to mark a 50 year milestone of their own, like golden anniversaries, heirlooms, family homes, a car that has served for 5 decades and other such personal thoughts and visuals which would allow Hindware to share everyone’s 5 decades. They had to complete the slogan, “To me, 50 years means .... or send us pictures showcasing 50 years of life. The contest was launched in the month of November and since then we have been overwhelmed with responses, both textual and visual. We are so happy to share so many memories with our consumers and so heartened to see what 50 years means to everybody. However, the contest was not just about sharing, it also included several prizes like Sony Viao Laptops, iPods et al. Till date many happy members of our Facebook page and users of our microsite have been the lucky winners since we announce 1 winner every week!

The weekly winners stand to win beautiful gifts as well as see their thoughts and pictures up on our ‘Golden Moments’ wall on the brand new Hindware microsite. This contest goes to show how deeply people feel about their preferred brands and how keen they are to communicate their thoughts and feelings. We want our consumers to know, we are always listening!

www.hindwarehomes.com/50yearsofHsil
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