Following 50 successful years in the sanitary-ware industry, Hindware has taken the decision to rebrand. This decision reflects the evolving Indian consumer and our desire to maintain relevance with them. While our visual identity has changed our core values remain, this strategic move reinforces the trust and equity that we have built over the last five decades. The resultant brand identity makes a confident statement, establishing a fresh, global identity for the brand; in addition we now have new identities for Hindware sub-brands. By establishing a refined and instantly recognizable identity, Hindware is well placed to stand out in a market that is increasingly led by style. The Hindware brand is immediately associated with quality, high design standards and breadth of range through its sub-brands, the Hindware brand and sub-brands now have identities that communicate these qualities to the market.

There is honesty and clarity in the logo that expresses our internal culture, the choice of colour expresses our determination, boldness, passion and desire to succeed and deliver for our customers.

The new brand identity for Hindware represents “youthful, international, inclusive and dynamic – representing the journey of the first Indian Sanitaryware brand ready to go truly global”.  The Font has been specially chosen to be in lower case to potray brand to be “engaging and approachable”. The color "RED” is part of our value system. It is the color of energy & passion that expresses dynamism that has made Hindware the success it is today, in India, and our determination and desire to succeed and deliver now on the global stage.
The end result is a simplified word mark and graphic system that lends itself to consistent usage, providing maximum flexibility. Our new brand is inspirational, innovative and vibrant.